About Us

behind the brand

Welcome to our world of believing in dreams and celebrating the magic around us. We are so happy to have you here.

About Ivy City

Founded by three women navigating the early days of motherhood, Ivy City was born from a
sewing machine, a shared dream, and a quiet rebellion against the idea that moms have to lose
themselves to be good mothers. What started at kitchen tables and nap times has grown into a
brand—and a movement—rooted in love, resilience, and the belief that dressing up can still feel
magical.
Today, Ivy City is more than a clothing brand. It’s a place. A philosophy. An invitation.
We believe in a world where caregiving is aspirational, not apologetic.
Where caregiving is a kind of power.
Where elegance and family coexist.
Where getting dressed can feel like a celebration—not a compromise.
Here, kids are part of the story, not a distraction from it. Their presence brings joy, grounding,
and meaning. And your presence *as a mother, a woman, a dreamer* is never an afterthought.
We design for the moments that matter. Dresses that make you feel worthy & radiant on the
hardest days. Matching moments that let your little ones shine beside you. A wardrobe that
reflects your strength, softness, and everything in between.
Welcome to Ivy City, where caretaking is reimagined and beauty lives in the everyday.

NATASHA THOMAS, FOUNDER

Tash is married to a supportive and entrepreneurial husband. She is also a mother of four adorable kids! She is a licensed cosmetologist who decided to follow her dream of creating Ivy City with her long-time BFF, Whitney, back in 2015. Designing beautiful and functional dresses is her passion, along with all things fashion and home décor. She is always up for fun with family and friends. Tash is a hopeless romantic and always has her nose in a good book.

WHITNEY SMITH, CPA, FOUNDER

Whit went to business school, holds a master's degree in accounting, and is a Certified Public Accountant. Her love for business and her passion for fashion, along with her ambition and drive to create, led her to start Ivy City in 2015 with Tash. She is married to a handsome guy and has one little boy and two little girls. She loves traveling with her family, and they are her biggest motivation!

MADELINE BECKER HAMILTON, FOUNDER

Madeline is a Texas-raised photographer, artist, marketing guru, and storyteller. After graduating college, she moved to Utah, fell in love with the mountains and decided to call it home. After five years in the marketing world, she followed the pull to put her heart into her own business and joined the Ivy City family. She loves learning, being silly, human-connection, romantic stories, traveling, and writing music next to her husband and little girl!

Unveiling Timeless, Feminine, and Uniquely Captivating Pieces to Inspire Confidence...

We love designing pieces that are personal to us, and we will not sell a piece we do not absolutely love! We manufacture our designs using high-quality fabrics to make sure you feel your best in everything we create.

The moment you put on your first Ivy City dress you join a community, a place of instant friendship and encouragement!