About Ivy City Co.
Ivy City is a fast-growing, women-founded fashion brand built on creativity, community, and purpose. We design timeless, high-quality pieces that bring joy and confidence to everyday life. Our team is passionate about creating beautiful products, delivering exceptional customer experiences, and fostering a positive, collaborative workplace where ideas and people thrive.
About the Role
We're on the hunt for an Email Marketing Manager to own the planning, execution, and optimization of all email marketing initiatives at Ivy City. This role requires a creative thinker with strong analytical skills and proven experience leveraging data to deliver measurable results. This role can be performed remotely or hybrid in Riverton, UT.
Responsibilities
- Develop and execute the email marketing strategy to support product launches, promotions, and brand storytelling.
- Manage campaign setup, segmentation, scheduling, testing, and deployment in Klayvio.
- Monitor and analyze performance metrics (open rates, click-through rates, conversions, revenue attribution) to inform strategy and optimization.
- Collaborate with cross-functional teams, including marketing, product, and creative, to ensure messaging consistency.
- Implement A/B testing strategies to improve engagement and conversion rates.
- Maintain and grow email subscriber lists in compliance with data privacy laws.
- Stay up-to-date with industry trends, best practices, and Klayvio features to keep campaigns innovative and effective.
Qualifications
- 5+ years of email marketing experience, preferably in CPG and/or fashion industries
- Proven proficiency with Klayvio and excel.
- Strong understanding of email marketing best practices, segmentation, automation, and analytics.
- Experience creating campaigns that drive both engagement and revenue.
- Ability to analyze data and translate insights into actionable improvements.
- Excellent communication and project management skills.
- Graphic design experience a plus, but not required.
Why Ivy?
- Fast-growing fashion brand with big ambitions.
- Mid-sized team where your ideas have real impact.
- Mission-driven culture that values beauty and quality.
- Flexible remote or hybrid work options.
- Paid time off to rest and recharge.
- Comprehensive health benefits for you and your family.
- Exclusive employee discount on our products.
How to Apply
If you are interested in Ivy City, submit a copy of your resume and preferred salary range to careers@ivycityco.com