OUR STORY
Welcome to our little world of believing in dreams and celebrating the magic around us. We are so happy to have you here.
Ivy City Co is for you
Our promise is to always put our best foot forward in making special pieces that take away stress in a world that can't always be accommodating --- To help you feel confident in what you are wearing so you can focus on what truly matters - the PEOPLE around you. Because they and YOU are worth celebrating. We just happen to think dresses make that celebrating a bit more fun.
Our promise is to always put our best foot forward in making special pieces that take away stress in a world that can't always be accommodating --- To help you feel confident in what you are wearing so you can focus on what truly matters - the PEOPLE around you. Because they and YOU are worth celebrating. We just happen to think dresses make that celebrating a bit more fun.
When we think about some of the most meaningful and precious moments that life can offer we realized there was a recurring theme... From weddings to baptisms, family pictures to school dances, interviews, first dates, award ceremonies, a girls' night out, performances, maternity photos, graduation days, baby blessings, and beyond... these special moments often come along with the experience of picking out and putting on a dress. What a curious and wonderful thing? Dresses have made their way through history taking different shapes and helping women celebrate special life moments with confidence and joy. We are here to continue this legacy by creating dresses for the women of today and tomorrow.
Established in 2015
When we set out on this journey a few years ago we had one goal in mind --- to curate a special place for women to find truly AMAZING products that help them feel inspired and confident. When we first began this adventure we took the route of wholesale -- spending hours at markets hunting for the perfect pieces (we are picky!). This routine worked for a while but as time went on we started noticing some trends. The quality of wholesale products was diminishing and clothing shops started competing with one another resulting in a lot of very similar styles, no longer the unique pieces we were hoping for. This led us to a crossroads... do we keep finding products at market that we aren't 100% excited about? Do we quit? Or... do we take the road less traveled and create our own designs through the manufacturing process (which sounded so big and scary)!
After about a year of searching, sample making, fabric hunting, and a lot of failures we had something we felt proud of and couldn't wait to share with the world.
And so began the renaissance of Ivy City Co in 2018. We parted ways with our old wholesale pieces and rededicated our business in the name of dresses. Every new product you find on our site is completely our own original art. Designed by three women here in Salt Lake City Utah for women and minis all around the world.
Together the three of us vow to always offer dresses we each personally love to wear. Thanks for being a part of this adventure. We can't wait for what's to come.
xx
Whit, Tash and Madeline
