Our mission is to inspire joy, confidence and memory making through every piece we design and every message we share

Our Team

Meet the gals behind Ivy City Co!

Natasha Thomas

A licensed cosmetologist who is fashion and home décor obsessed. Married to a stud and has 3 children, 2 boys, and a little girl. She is always up for fun with family and friends. She loves going to the movies and always has her head in a good book.

Favorite quote: “It doesn’t interest me what you do for a living. I want to know what you ache for – and if you dare to dream of meeting your heart’s longing. It doesn’t interest me how old you are. I want to know if you will risk looking like a fool – for love – for your dreams – for the adventure of being alive.”  –Oriah Mountain Dreamer

Favorite Dress: The Vera

Favorite Food: Hot Tamales, 100 Grand, and a nice, cold Diet Coke.

Whitney Smith

Whitney went to business school and is a Certified Public Accountant. Her love for business and her passion for fashion, along with her ambition and drive to create led her to starting Ivy City Co back in 2015 with Natasha. She is married to a handsome guy and has one little boy and one little girl. She loves traveling with her family.

Favorite quote: “Encourage, lift and strengthen one another. For the positive energy spread to one will be felt by us all. - Deborah Day

Favorite Dress: The Alice in Wonderland

Favorite Food: Anything chocolate

Madeline Becker Hamilton

Madeline is a Texas-raised photographer, artist, marketing guru, and storyteller. After graduating college she moved to Utah, fell in love with the mountains and decided to call it home. After 5 years in the marketing world at Albion Fit and Skullcandy, she followed the pull to put her heart into her own business and joined the Ivy family. She loves learning, being silly, human connection, romantic stories, traveling, and writing music in her apartment next to her husband.

Favorite Quote: “You'll need sunsets and road trips. Airplanes and passports and new songs and old songs, but people more than anything else. You will need other people and you will need to be that other person to someone else, a living, breathing screaming invitation to believe better things.” — Jamie Tworkowski

Favorite Dress: The Monroe

Favorite Food: Homemade chocolate chip cookies and anything from a garden.