Our mission is to inspire joy, confidence and memory making through every piece we design and every message we share
We truly believe as women we are better together. This is why the three of us, Whitney, Tasha, and Madeline, as a team, will do our best each day to cater to the needs, hopes and dreams of each and every one of you in the best way we know how... Through timeless one-of-a-kind silhouettes, designed and shipped by us right here in Salt Lake City, Utah. The moment you put on your first Ivy dress you join a community, a place of instant friendship and encouragement. Founded in 2015 by best friends Whitney and Tash in 2015, adopting Madeline into the family in 2018.
Meet the gals behind Ivy City Co!
A licensed cosmetologist who is fashion and home décor obsessed. Married to a stud and has 3 children, 2 boys, and a little girl. She is always up for fun with family and friends. She loves going to the movies and always has her head in a good book.
Favorite quote: “It doesn’t interest me what you do for a living. I want to know what you ache for – and if you dare to dream of meeting your heart’s longing. It doesn’t interest me how old you are. I want to know if you will risk looking like a fool – for love – for your dreams – for the adventure of being alive.” –Oriah Mountain Dreamer
Favorite Dress: The Vera
Favorite Food: Hot Tamales, 100 Grand, and a nice, cold Diet Coke.
Whitney went to business school and is a Certified Public Accountant. Her love for business and her passion for fashion, along with her ambition and drive to create led her to starting Ivy City Co back in 2015 with Natasha. She is married to a handsome guy and has one little boy and one little girl. She loves traveling with her family.
Favorite quote: “Encourage, lift and strengthen one another. For the positive energy spread to one will be felt by us all. - Deborah DayFavorite Dress: The Alice in Wonderland
Favorite Food: Anything chocolate
Madeline Becker Hamilton
Madeline is a Texas-raised photographer, artist, marketing guru, and storyteller. After graduating college she moved to Utah, fell in love with the mountains and decided to call it home. After 5 years in the marketing world at Albion Fit and Skullcandy, she followed the pull to put her heart into her own business and joined the Ivy family. She loves learning, being silly, human connection, romantic stories, traveling, and writing music in her apartment next to her husband.
Favorite Quote: “You'll need sunsets and road trips. Airplanes and passports and new songs and old songs, but people more than anything else. You will need other people and you will need to be that other person to someone else, a living, breathing screaming invitation to believe better things.” — Jamie Tworkowski
Favorite Dress: The Monroe
Favorite Food: Homemade chocolate chip cookies and anything from a garden.
We love designing pieces that are personal to us, and we will not sell a piece we do not absolutely just love! We manufacturer our designs using high-quality fabrics that are fully lined and always hit all the perfect lengths to make sure you are feeling beautiful and confident in everything we create. Our goal for Ivy is to continue to offer pieces that are timeless, feminine, and just all around stand-out pieces, you will feel incredible in.