The Etta is the dress dreams are made of. We had an amazing time designing it, and it is full of details that are both functional and beautiful - the signature Ivy City Co combination. We had a very clear vision of what we wanted for this stunning dress. It was built to last, both in quality and style. It is a showstopping classic that you'll wear forever! We knew we wanted something unique and special, and when we found the Schiffli Embroidery Technique we knew we'd hit gold. This technique originated in Europe in 1863, and it is done on a multi-needle machine that creates intricate embroideries with cut-work that gives the look of lace, with the durability and structure of cotton! We know the Ivy League is already loving this dress, and we made sure to include all of the must-have details: the Etta comes in a versatile cream color that will work well in every season, it is fully lined, it has a back hidden zipper for easy dressing, and it has an elsatic neckline that makes it nursing friendly! Of course, we had to make it available in mini and baby sizes so the whole girl gang can match!
The Juniper Jumpsuit is the fun piece we all need to add to our wardrobes right now. For this piece, we wanted to create something unique, with a fall inspired color palette that could still transition into winter and spring. We fell in love with the hand block print that our talented manufacturers added to the Arya dress, so we wanted to do it again, this time in a jumpsuit! When designing jumpsuits, the fit is key, and we kept that in mind when creating the Juniper. It has a relaxed fit with a wide leg style, so you feel comfortable in it always. We also made sure to offer it in regular and tall styles, so that our long torso girls could still rock this piece. The Juniper comes in a beautiful mint green, with a chocolate and cream floral print, and it features a v-neckline, ruffle details at the neck and sleeves for added visual interest, and a detachable waist tie so you can accentuate your waist if you want to! You know we always think of the Ivy League when we design, so we had to add pockets for extra practicality (you're welcome babes). This beaut is also available for mini's!
We love seeing the response to our new launches, it really makes all of our design and prep work worth it! Our dresses are created with love at every step of the process: from brainstorming, designing, choosing fabrics, manufacturing, testing samples, shooting photos, and finally getting it shipped and delivered for you to twirl in. We hope you feel the love in your Ivy City Co! We hope you love the Juniper and Etta, and we're so excited for all of the stunning pieces coming for the Holidays, which you can check out here. We can't wait!