Performance Director of Growth Marketing

About Ivy City Co. Founded by three women navigating the early days of motherhood, Ivy City was born from a sewing machine, a shared dream, and a quiet rebellion against the idea that moms have to lose themselves to be good mothers. Today, Ivy City is more than a clothing brand. It’s a place. A philosophy. An invitation. We believe in a world where caregiving is aspirational, not apologetic. Where caregiving is a kind of power. Where elegance and family coexist. Where getting dressed can feel like a celebration—not a compromise. Here, kids are part of the story, not a distraction from it. Their presence brings joy, grounding, and meaning. And your presence *as a mother, a woman, a dreamer* is never an afterthought. We design for the moments that matter. About the Role We’re on the hunt for a Performance Director of Growth Marketing to join the Ivy Fam! This role is responsible for leading and executing performance-driven strategies across paid search, lifecycle marketing, and customer acquisition. The ideal candidate will align marketing initiatives with broader business goals, oversee key agency and affiliate partnerships, and collaborate cross-functionally to optimize the end-to-end customer journey. With a strong command of performance metrics and a data-driven mindset, this leader will drive customer growth, maximize ROI, and guide a high-performing team toward sustained profitability. This role is open to a remote or hybrid schedule (Ivy City office located in Riverton, UT). Responsibilities Lead paid search strategy and execution: define objectives and benchmarks; forecast and allocate spend; manage media planning, execution, measurement, and optimization in conjunction with agency partners. Collaborate with cross-functional teams (Ecom, Social, Email, Product, Creative, etc.) to align paid marketing initiatives with broader business goals and iterate campaigns and creative testing to develop high-performing assets across all paid campaigns. Partner closely with Finance and Accounting teams to align growth efforts with company-wide profitability goals. Own the strategic vision for optimizing the end-to-end customer journey ensuring customer growth and profitability. Lead reporting, strategic planning, and budgeting for the Marketing department in collaboration with the finance team. Oversee key external partners, including media agencies and affiliate networks, ensuring accounting and ROI. Build and mentor a high-performing growth team. Foster a culture of continuous learning, experimentation, and innovation. Qualifications 10+ years of experience in growth marketing, with proven success in both paid performance and lifecycle marketing. Strong understanding of CAC, LTV, MER, ROAS, CVR, and other key performance metrics. Experience implementing product-led growth strategies in collaboration with product and engineering teams. Deep expertise in digital advertising on Ecommerce with experience with Omnichannel retail environment preferred. Experience in Apparel preffered. Exceptional leadership, communication, and stakeholder management skills. Strategic thinker with a hands-on, data-driven mindset and a bias for action. Proven experience in team building, mentorship, and cross-functional leadership. Why Ivy? Hybrid and flexible work culture Unlimited PTO Health insurance benefits Weekly lunches Stocked break room Quarterly team building activities Employee discount How to Apply If you’re interested in joining the team, send a copy of your resume and your preferred salary range to careers@ivycityco.com.