Senior Influencer Marketing Specialist

January 03, 2023

JOIN OUR TEAM!

We are growing our team and couldn’t be more excited to invite a new dress obsessed friend into our Ivy Family!! Do you believe in fast-growing small businesses? Do you like to work with a small but close-knit team? Do you like to bring positive energy to the party? If these apply to you, keep reading.

 

Senior Influencer Marketing Specialist

Ivy City and Co is seeking a Senior Influencer Marketing Specialist with proven systems and processes for managing influencers. The ideal candidate will have the ability to ensure influencers feel well taken care of, understand their contractual obligations, and be focused on delivering positive outcomes for Ivy City and CO. 

Candidates should have 3-5 years of social media and influencer program experience with demonstrated results. Experience working in the fashion/apparel industry preferred; our ideal candidate will be based in Salt Lake City, Utah. We currently work from our offices on a hybrid schedule, three days per week in office.

Responsibilities:

  • Establish and maintain relationships with upwards of 100+ influencers/creators at a time
  • Responsible for the whole influencer marketing cycle from scouting, outreach, contracting to content delivery and reporting
  • Craft communications with influencers that effectively relay brand messages while supporting personal, long-term relationships.
  • Research and identify key creators across Instagram, Tiktok, and YouTube who are aligned with the key demographic
  • Negotiate and contract influencers, facilitate product seeding and onboarding and full management of the partnership 
  • Work alongside your lead to execute influencer marketing strategies and creative campaigns
  • Brainstorm new, creative approaches to influencer campaigns
  • Create campaign briefs, messaging and guidelines to inform assigned influencers
  • Identify and communicate with other brands, creating brand aligned giveaways and partnerships 
  • Help coordinate and attend relevant events for networking and business purposes
  • Keep up with emerging trends, rising stars/ambassadors and best practices
  • Work closely with teams to increase sales, drive conversions, and optimize ROI
  • Monitor brand competitors to position the brand and product as the best choice in the market
  • Track and report on conversions to monitor and optimize assigned ambassadors and provide recommendations for continued improvement. 
  • Provide ongoing analysis and reports of contracted ambassadors
  • Work with the Paid Media team to amplify partner and influencer content through other channels
  • May support company communications outside of "traditional" business hours
  • Other relevant duties as assigned by supervisor
  • Craft communications with influencers that effectively relay brand messages while supporting personal, long-term relationships.

 

Minimum Qualifications

  • Bachelor's Degree preferred. Education background in Communications, Marketing, Business, New Media, or Public Relations
  • Minimum 3 years' experience in influencer marketing
  • Demonstrate knowledge in the areas of social and influencer strategy
  • Have a strong understanding of influencer marketing, contracting, and performance assessment
  • Strong relationship skills; knowing how to manage relationships and communications professionally and positively
  • Actively engage with social media
  • Experience with Influencer Marketing Management Software

Required Skills/Abilities:

  • Excellent verbal and written communication skills
  • Excellent interpersonal skills
  • Excellent time management skills 
  • Strategic problem solver; self-starter; high degree of creativity to find new ways to achieve team goals
  • Ability to think on your feet and execute effectively 
  • Mastery in, and passion, for all social media channels, including but not limited to FB, Twitter, YouTube, Instagram, and TikTokHOW TO APPLY:

      Email madeline@ivycityco.com  with the following information ---

      1. a copy of your resume

      2. Please include INFLUENCER MARKETING SPECIALIST in your email subject line.